Omnia Fertiliser, in partnership with Nutriology®, is at the forefront of advancing sustainable agriculture through science-led plant nutrition solutions. We work alongside farmers to optimise crop yield, improve soil health, and enhance food production systems in a responsible and efficient way. Our team is driven by innovation, agronomic expertise, and a deep understanding of local and global agricultural challenges. We are looking for individuals who are passionate about agriculture and eager to contribute to solutions that support food security and environmental sustainability.

Purpose of the role

Responsible for driving the commercial success of the biologicals portfolio through strong agronomic expertise and agronomist/customer engagement. This role bridges technical agronomy and commercial execution, ensuring effective demand generation, accelerating adoption of biological solutions, and embedding commercial excellence practices across the field team.

In addition, the role is expected to act as a thought leader in biological agriculture, shaping industry perspectives, influencing best practice, and positioning Nutriology as a trusted authority in sustainable crop solutions. This includes contributing to industry forums, guiding innovation, and translating emerging scientific advancements into practical, market-ready solutions.

Key Responsibilities

Commercial Excellence Execution

·         Lead the implementation of commercial excellence frameworks across the biologicals business.

·         Translate strategic goals into actionable field-level plans to drive revenue growth.

·         Ensure alignment between technical positioning and commercial messaging of biological products.

Demand Generation & Market Development

·         Design and execute demand generation programs to increase awareness and usage of biological products.

·         Support on-farm trials, demonstrations, and validation programs to support product claims and adoption.

·         Execute field trials with relevant internal stakeholders (commercial agronomist and development & innovation team).

·         Oversee and interpret field trials to validate product performance.

·         Ensure data-driven decision-making and credibility in the market.

·         Communicate trial results effectively to internal and external stakeholders.

·         Collaborate with Agronomy Manager to develop compelling technical campaigns and grower-focused messaging.

Customer Engagement & Advisory

·         Serve as a technical expert and key point of contact for customers (farmers and agronomists).

·         Provide agronomic recommendations that integrate biologicals into conventional fertilizer programmes.

·         Support key accounts with tailored technical and commercial solutions.

·         Address customer challenges and ensure high levels of trust.

Adoption & Capability Building

·         Drive adoption of biological products by identifying barriers and implementing solutions to overcome them.

·         Develop tools, guidelines, and best practices to support consistent product use.

·         Train and upskill sales teams on biologicals, including positioning, application, and value delivery.

Cross-functional Collaboration

·         Work closely with R&D, marketing, sales, and supply chain to ensure successful product positioning and delivery.

·         Provide technical insights to inform product development and lifecycle management.

Market Intelligence & Insights

·         Monitor industry trends, competitor activity, and regulatory developments.

·         Gather customer feedback to refine product offerings.

·         Provide strategic insights to leadership for decision-making.

Key Competencies

Technical

·         Strong agronomic knowledge and biological product expertise.

·         Ability to interpret and communicate scientific data.

·         Market and industry knowledge.

Commercial

·         Strategic thinking and business acumen.

·         Sales and negotiation skills.

·         Product management.

·         Customer Focus & Relationship Management.

·         Training & Facilitation.

·         Execution & Results Orientation.

Behavioural

·         Strong stakeholder engagement and communication.

·         Leadership and influence (without direct authority).

·         Results-driven and entrepreneurial mindset.

·         Problem-solving and analytical thinking.

Other

·         Willingness to travel extensively.

·         Valid driver's license.

·         Ability to work in both field and office environments.

Success Profile

The ideal candidate is a commercially savvy agronomist with a passion for sustainable agriculture and biological solutions. They are equally comfortable in the field with farmers and in the boardroom shaping strategy.

Key Performance Indicators (KPIs)

Commercial Performance

·         Achievement of sales targets and contribution margins.

Demand Generation & Adoption

·         Number and success rate of on-farm trials/demonstrations.

·         Increase in product adoption rates (repeat usage, expansion across hectares).

·         Customer conversion rates from trials to commercial use.

Capability Building

·         Number of agronomists/sales staff trained and certified.

·         Improvement in team competency scores related to biologicals.

·         Effectiveness of training programs (measured by field performance uplift).

Commercial Excellence Implementation

·         Adoption of commercial excellence tools and processes across the team.

·         Timely execution of demand generation plans.

Requirements

Qualifications

·         Bachelor's degree in Agriculture, Agronomy, Soil Science, Plant Science, or related field.

·         7–10 years' experience in agriculture/agri-inputs, with exposure to biological products.

·         Proven experience in a commercial, technical, or product management role.

·         Strong understanding of crop production systems (row crops, horticulture advantageous).

Experience

·         Postgraduate qualification (e.g., MSc in Agronomy, Soil Science, or related).

·         Experience in biological inputs (biostimulants, microbes, soil health solutions).

·         Experience working with distributors and channel partners.

Diversity, Equity & Inclusion

Omnia is committed to creating an inclusive workplace where diversity is valued and respected. We are dedicated to equal employment opportunities and encourage applications from suitably qualified individuals from all backgrounds.